OPTIMA HR GROUP
Privacy Policy
Effective Date: June 25, 2026 | Last Updated: June 25, 2026
1. Introduction
Welcome to Optima HR Group ("Company," "we," "us," or "our"). We are a boutique HR consulting firm dedicated to helping organizations elevate their people and drive business success through strategic human resources solutions.
This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at www.optimahrgroup.com, contact us for services, subscribe to our newsletter, or interact with us in any other way (collectively, the "Services"). Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
2. Information We Collect
2.1 Information You Provide Directly
We collect information you voluntarily provide when you:
Fill out our contact form or schedule a consultation
Subscribe to our newsletter via Flodesk
Book a call through our Calendly scheduling link
Purchase products or services through our online store
Communicate with us via email or other channels
This information may include your name, email address, phone number, company name, job title, billing information, and any messages or inquiries you submit.
2.2 Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar tracking technologies, including:
IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited and time spent on each page
Referring URLs and exit pages
Date and time of your visit
2.3 Information from Third Parties
We may receive information about you from third-party platforms we use to operate our business, including Squarespace (website hosting), Calendly (appointment scheduling), Flodesk (email marketing), and payment processors. Each of these services has its own privacy policy governing the information they collect.
3. How We Use Your Information
We use the information we collect for the following purposes:
To respond to your inquiries and provide the HR consulting services you request
To schedule and manage consultations and appointments
To process transactions and send related information, including purchase confirmations
To send newsletters, updates, and marketing communications (with your consent)
To improve and personalize your experience on our website
To analyze website traffic and usage patterns
To comply with applicable laws and regulations
To protect the security and integrity of our website and business
To communicate important updates about our services or this Privacy Policy
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use:
Essential cookies: Required for the website to function properly
Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness
You may control cookie settings through your browser. Please note that disabling certain cookies may affect the functionality of our website. Our website is hosted on Squarespace, which may set its own cookies — please review Squarespace’s cookie policy for details.
5. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
Service Providers: With trusted third-party vendors who assist us in operating our website and delivering services (e.g., Squarespace, Calendly, Flodesk, payment processors). These parties are contractually obligated to protect your information.
Legal Requirements: If required by law, regulation, or legal process, or to protect the rights, property, or safety of Optima HR Group or others.
Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
With Your Consent: For any other purpose with your explicit consent.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it. You may request deletion of your data at any time by contacting us (see Section 9).
7. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. Our website is hosted on Squarespace, which employs industry-standard security practices including SSL/TLS encryption.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.
8. Third-Party Links and Services
Our website may contain links to third-party websites, including our social media profiles (Instagram, Threads, LinkedIn), Calendly, Flodesk, and Skool (our HR Strategy Lab community). This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their content or privacy practices.
9. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information, subject to certain exceptions
Opt-Out of Marketing: Unsubscribe from our newsletter at any time using the unsubscribe link in any email, or by contacting us directly
Data Portability: Request that we provide your data in a portable format
Restriction: Request that we restrict the processing of your information in certain circumstances
To exercise any of these rights, please contact us at the information provided in Section 11. We will respond to your request within a reasonable timeframe.
10. Children’s Privacy
Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Optima HR Group
Email: marya@optimahrgroup.com
Website: www.optimahrgroup.com
Contact Form: www.optimahrgroup.com/contact
Schedule a Consultation: calendly.com/optimahrgroup/consult
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
© 2026 Optima HR Group. All rights reserved.